Ira Sharp

Ira is an accomplished 15+ year leader of sales and marketing teams, brand developer, marketing strategist, and IIoT thought leader. As a sales and marketing leader, Ira has launched 20+ new products and technologies. Through this experience, he has an extensive understanding of market evaluation, channel development, product pricing, persona development, sales goal setting, and budget & campaign management. A recent example is PLCnext, an “open” control system for the industrial market, which is different from the status-quo PLCs in a market that is slow/ resistant to change. The PLCnext product has grown well above expectations despite being a new product with a new approach in a very conservative market.